8ta RETAIL IDENTITY

We were asked to advertise 8ta's cellular network deals in a refreshing innovative way that would stand out from the competitors current retail ads. The challenge was to come up with a conceptual idea whilst still pushing hard retail sell in a short 30sec time frame. We refreshed the retail look with dynamic 3D typography and animation where the 8ta pink dot became the center point of each short conceptual idea. All the cellular phones were rendered in 3D to give the product more depth and visual appeal. The 3D look had such positive response that it carried through onto all retail print and media elements.

8ta RETAIL 30SEC TV ADS

/ LIVE FAST, LIVE CONNECTED /

/ LIVE COLOURFUL, LIVE CONNECTED /

/ LIVE BIG, LIVE 120 GIGS BIG /

/ LIVE FUN, LIVE SOCIAL /

/ LIVE SOCIAL, LIVE CONNECTED /

/ LIVE FUN, LIVE SOCIAL /

RETAIL PRINT ELEMENTS - EASTER SPECIAL, PRINT ADS, STRIP ADS & CATALOGUE PAGES

/ PETROL STATION TV ADS /

Additional Credits: Wicked Pixels Animation Studio

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