8ta
Retail Ads & Identity Design
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We were asked to advertise 8ta's cellular network deals in a refreshing innovative way that would stand out from the competitors current retail ads. The challenge was to come up with a conceptual idea whilst still pushing hard retail sell in a short 30sec time frame. We refreshed the retail look with dynamic 3D typography and animation where the 8ta pink dot became the center point of each conceptual idea. All the cellular phones were rendered in 3D to give the product more depth and visual appeal. The 3D look had such positive response that we were tasked to carry it through onto all other retail print and media elements.
8ta Retail 30sec Social Ads
Petrol Station TV Ads
Retail Print Ads
'There's Nothing Bigger' – 8ta Retail Ad Campaign
8ta Introduced an unmatched data deal—buy 60GB and get another 60GB free, making it the biggest data offer in the market.
To showcase 8ta’s unbeatable data deal we developed a concept that played on scale and dominance.
The idea was to contrast the enormity of the offer with the legendary size of Godzilla, a creature known for being massive. However, in this execution, even Godzilla is terrified—screaming and running away as gigantic 3D data numbers crash down onto Johannesburg city, reinforcing the idea that nothing is bigger than this deal.
The cinematic, high-drama execution blends photorealistic 3D elements with a dystopian cityscape, creating a memorable ad that captures attention and reinforces the brand’s bold offering.
