Goodbye Malaria - 'Beautiful Pathogens'
Brand Identity Design
_______
Science meets the vibrant soul of Mozambique. Malaria kills more people in Mozambique than anywhere else. But Goodbye Malaria is changing that with their innovative hut-spraying program. We were tasked with creating a new visual identity for Goodbye Malaria, that gives the brand a meaningful global presence. The project is about much more than science and statistics. It’s about protecting the vibrant soul of Mozambique. So we brought together Mozambique’s iconic Capulana fabric and the four Malaria pathogens, to create unique pathogen patterns. These were incorporated throughout the visual language.

We also collaborated with traditional Mozambican fabric makers to expand upon the Goodbye Malaria clothing range, helping to raise additional funding. Digitally, the patterns respond to real-time data, disappearing as Malaria cases are reduced. This will reflect on all printed elements too.

This identity helps change the way the world sees African NGOs. It has already helped Goodbye Malaria receive $100 million from Bill Gates Foundation in association with The Global Fund.
Awards:

Cannes Lions - Bronze
The One Show - Bronze
The One Show - 2 x Merits
Loeries - Gold
Loeries - 2 x Bronze
Loeries - Craft

The malaria pathogen was used in four different stages to create traditional Capulana patterns and fabric.
***
Credits:
Concept, Design & Art Direction:
Jo Theron
Design & Art Direction:
Nikki Taylor
Copywriter:
Jeff Tyser
Illustration:
Sarita Immelman

TBWA\Hunt\Lascaris
↑Back to Top