Goodbye Malaria - Beautiful Pathogens - Identity Design

Science meets the vibrant soul of Mozambique. Malaria kills more people in Mozambique than anywhere else. But Goodbye Malaria is changing that with their innovative hut-spraying program. They briefed us to create a new visual identity that gives them a meaningful global presence. The project is not just about science and statistics. It's protecting the vibrant soul of Mozambique. So we brought together Mozambique's iconic Capulana fabric and the four malaria pathogens to create unique pathogen patterns. These were incorporated throughout the CI. We collaborated with traditional Mozambican fabric makers to expand upon the Goodbye Malaria clothing range, helping to raise additional funding. Digitally the patterns respond to real-time data, disappearing as malaria cases are reduced. This will reflect on all printed elements too. This identity helps change the way the world sees African NGOs. It has already helped Goodbye Malaria receive $100 million from Bill Gates Foundation in association with The Global Fund.

The malaria pathogen was used in four different stages to create traditional Capulana patterns and fabric.

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Awards:
Cannes Lions - Bronze
The One Show - 2 x Bronze
The One Show - 2 x Merits
Loeries - Gold
Loeries - 2 x Bronze
Loeries - Craft

Credits:
Concept, Design & Art Direction: Jo Theron
Design & Art Direction: Nikki Taylor
Copywriter: Jeff Tyser
Illustration: Sarita Immelman

Email: joanne.theron@gmail.com

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