Hello!

I'm Jo,
(or Joanne—only when my mother’s about to lecture me...)

I’ve always been fueled by the magic of creativity. It’s a superpower that turns imagination and ideas into something tangible, something that connects... and I feel incredibly lucky to own it.
Spirited, expressive, and always pushing for more, I believe ‘good enough’ is never enough and that great design should make you feel something.
I craft visual stories that elevate brands by blending visual appeal with strategic insight to deliver work that are both impactful and meaningful, leaving a lasting impression.

While my current portfolio leans more into branding, my playground spans across design and art direction—from TV commercials to brand campaigns, across digital and print. Multidisciplinary? Absolutely. If it needs a concept with impact and design with purpose, I’m all in.
Having worked with top-tier creative agencies and private clients worldwide, collaboration and clear feedback are integral to my process, allowing me to refine my work and consistently exceed expectations.
Driven by the magic of creativity, I’m always ready for the next challenge. Let’s create something extraordinary! 🚀

*** Download my CV here: https://tinyurl.com/CV-Jo-Theron



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